STORYNOMICS and the impact of Story on Business

STORYNOMICS and the impact of Story on Business
Reading time: 6 minutes Mar 8th 2018

STORYNOMICS and the impact of Story on Business A few years ago, I sat in a lecture on storytelling. I was surrounded by Hollywood producers, actors, directors, screenwriters, playwrights and television writers. We were attending Robert McKee’s story seminar. Hour after hour Bob stood on stage and explained how story worked. He revealed the art and science of effective storytelling….