Book Video Review: Persuasion Engineering

Reading time: 1 minute Jun 6th 2010

This is a video review for the book Persuasion Engineering by Richard Bandler and John LaValle. Persuasion Engineering is written in a unique style and is full of attitude and excellent insights into the sales process at a process and linguistic level. It is based upon the field of Persuasion Engineering co-created by Richard and John and I highly recommend…

Principles of Persuasion: Reciprocation

Reading time: Less than a minute Jun 1st 2010

Here is a quick video explaining one of the principles of persuasion as identified by Dr Robert Cialdini.

Principles of Persuasion: Reciprocation

Reading time: Less than a minute Jun 1st 2010

Here is a quick video explaining one of the principles of persuasion as identified by Dr Robert Cialdini.

Principles of Persuasion: Commitment

Reading time: Less than a minute Jun 1st 2010

Here is an explanation of the principle of commitment.

Principles of Persuasion: Liking

Reading time: Less than a minute Jun 1st 2010

Here is an explanation of the principle of liking.

Principles of Persuasion: Authority

Reading time: Less than a minute Jun 1st 2010

Here is an explanation of the principle of authority.

Principles of Persuasion: Social Proof

Reading time: Less than a minute Jun 1st 2010

Here is an explanation of the principle of social proof.

Principles of Persuasion: Scarcity

Reading time: Less than a minute Jun 1st 2010

Here is an explanation of the principle of Scarcity in Persuasion.

The BATNA Award

Reading time: 1 minute May 31st 2010

Most of us have heard of the BAFTA Awards, but what I think is really relevant and important to learn about the the ‘BATNA’ award. This award is an award you can give yourself before you enter any negotiation to ensure that you do the best job possible. BATNA stands for the Best Alternative to a Negotiated Agreement. Basically, it…

7 ways to Banish your Fear of Public Speaking

Reading time: 1 minute May 19th 2010

Here are 7 different ways of thinking to help you feel more confident in front of an audience. 1) You are the one at the front of the room. That means you are in control. You can tell them to do something and they will more than likely do it. 2) The audience wants you to succeed. They are rooting…