Reading time: 1 minute Jun 20th 2016

Behavioural Economics Bites 13 – Reference Dependence

In the final video of “The Behavioural Economics Bites” series, I discuss an important concept called Reference Dependence. I share how this can help you to better influence others and also make more informed choices and decisions.

This series introduces you to various concepts in the field of Behavioural Economics to help you make better decisions and influence others more effectively. Hope you find it helpful.

Check out the video category in my blog for more great videos…..

If you liked this and would like to sign up to be the first to receive new videos and more informative content from me as I release it, why not sign up here

Don’t forget to also subscribe to my YouTube channel at

Share with others


Subscribe for a regular e-mail with free exclusive content