The biggest shift you need to make in marketing and selling yourself as an expert

The biggest shift you need to make in marketing and selling yourself as an expert
Reading time: 4 minutes Jan 18th 2021

There is one mistake that I made for years as an expert. I made it over and over again. I hesitated to change it even though I knew I was repeating the same non-useful behavior. It took me a long time to make this shift and when I did, it transformed the results I was getting. The funny thing was,…

The biggest mistake we make when trying to change

The biggest mistake we make when trying to change
Reading time: 4 minutes Jan 18th 2021

One of the biggest reasons that we don’t change is because we are more comfortable doing what we have always done. Our brain likes to keep engaging in the same patterns because it is comfortable and requires little energy. One of the hardest things about 2020 was changing to a new routine. When we try and change, we usually rely…

How to Create Captivating Content

How to Create Captivating Content
Reading time: 4 minutes Jan 14th 2021

How to Create Captivating Content Nowadays, your ability to create captivating content is really down to how effectively you can offer your expertise in a way that engages your audience. The reality is that there is so much content out there, your ability to grab and keep attention will determine your success.  In order to do that time and time…

When Everything Changes: Handling the new world

When Everything Changes: Handling the new world
Reading time: 3 minutes Jan 14th 2021

There are plenty of articles out there on handling crises and uncertainty. Of course, the professional skills that we need more than ever at this time include these valuable skills. The world today is vastly different to what was going on a year ago. At the same time, some will offer that their day to day life hasn’t been affected…

Persuasion in the age of COVID

Persuasion in the age of COVID
Reading time: 4 minutes Oct 20th 2020

Sometimes something can happen in your life that forces you to make changes that you’ve always planned on making but never got around to it. COVID 19 is a perfect example of this. When the virus shut down most of the world, all of a sudden we were all forced to transform how we did business. We could no longer…

7 Systems that any Speaker, Coach or Expert needs

7 Systems that any Speaker, Coach or Expert needs
Reading time: 5 minutes Jul 13th 2020

To win in the marketplace as a successful speaker, coach or expert, you need a number of systems that work effectively for you. Far too often, experts rely on their expertise. They think because they know what they are talking about so well that they can rest on it. Nothing could be further from the truth. An expert business involves…

Changing through Choice

Changing through Choice
Reading time: 3 minutes Jul 11th 2020

We go through the day making hundreds of small decisions daily. The reality is that these small decisions offer us the opportunity to make big changes in our lives. Most of the time, we find ourselves engaging in habitual ways of doing things simply because they are the default. Once you learn to recognise where your decisions occur, however, you…

The 4 Universal Laws of the Expert Business

The 4 Universal Laws of the Expert Business
Reading time: 5 minutes Jul 5th 2020

The expert business is the business of the speaker and the coach, the seminar leader and the online trainer, the yoga instructor and the business mentor, the consultant and the thought leader. This multi-billion dollar industry involves you offering your expertise in the form of products or services to others in exchange for payment. The competition are other experts who…

How Stories Rule the World

How Stories Rule the World
Reading time: 4 minutes Oct 17th 2019

HOW STORIES RULE THE WORLD Yuval Noah Harari is the incredible author behind Sapiens, Homo Deus and 21 Lessons for the 21st Century. One of the most fascinating insights that he explains in his work is his discussion of stories. Harari suggests that what makes homo-sapiens as powerful as they are in the world is their ability to tell and…

Steve Zhik

Steve Zhik Business Wisdom: Lessons from Steve Zhik on building your small business
Reading time: 3 minutes Jun 17th 2019

Steve Zhik is an operations manager for Eight Turn Crepe. He has built and sold a number of small businesses in the New York area.